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The Choice Factory: 25 Behavioural Biases That Influence What We Buy - Non Fiction

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The Choice Factory: 25 Behavioural Biases That Influence What We Buy - Non FictionTitle: The Choice Factory: 25 behavioural biases that influence what we buy Overview: Unlock the quiet forces behind everyday shopping with The Choice Factory, a compact, powerhouse non fiction guide by Richard Shotton. This essential handbook unveils 25 behavioural biases that subtly steer how we decide what to buy, why we reach for familiar brands, and how tiny shifts in presentation can shift outcomes dramatically. Each bias is explored with a
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