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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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How to Get Smokers to Quit? Enlist World's Ugliest Color
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From today, cigarette packs will never look the same again - Cancer Research UK
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Those gross, graphic warnings on cigarette labels? This study shows they actually work
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Cigarette Types Explained: Red, Blue, and White Packs
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Colour can also be used on cigarette's for their strength, as well as menthol ones being green
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Pantone 448 C is widely known as the “ugliest color in the world.” This dark, murky green-brown shade, with the hex code #4A412A, is also called Opaque Couché. It was not picked
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