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The Story Behind Pantone 448 C, 'The World's Ugliest Color'
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Pantone 448 C is widely known as the “ugliest color in the world.” This dark, murky green-brown shade, with the hex code #4A412A, is also called Opaque Couché. It was not picked
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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The world's ugliest #colour: #Pantone 448 C. #packaging #cigarette #pantone448C https://t.co/66epart7MT
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